On Tuesday, Twitter announced something different. On Tuesday, Twitter announced an entry into selling products. The company plans to display time sensitive deals on products and events. How? Through tweets obviously.
The company has created an official “earlybird” account which will promote special time bound deals, sneak peeks and events. The company also announced that it would be very selective about the deals it will offer and would go out in ensuring that these deals are of sizeable value to customers. The company also plans to offer deals specific to geographical locations- say a city or a country. So if you are a twitter user, you need to follow @earlybird and you will see tweets of marketing campaigns especially designed by companies for twitter.
What does this mean for the world of advertising? A lot, actually. With companies like Dell already using Twitter to promote their marketing campaigns, the ‘earlybird’ phenomenon can help users to pick up the best of those deals. Happy Shopping, Tweeple!
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