“On the red corner we have GOOGLE and on the blue corner we have YAHOO”. Almost sounds like a boxing match right? Well that is exactly what’s happening these days. Though the cold war between the search engine giants have been going on for decades, YAHOO is getting all geared up to fight GOOGLE in India.
The first jab by YAHOO came on October 6th when it bought a full page ad in Times of India. Latest reports on search engines and their usage in emerging countries like India, Brazil and China suggests that GOOGLE is light years ahead of its rivals MSN and YAHOO. The reports also suggest that GOOGLE is strengthening its hold at a steady pace and will prove itself for the long haul. Predictions are being made about GOOGLE widening the gap even more in the future.
These reports have prompted GOOGLE to engage in advertisement campaigns through out INDIA, especially with the help of leading INDIAN newspapers. YAHOO seems to have woken up to these reports thus responding with the October 6th full page ad in the front page of Times of India. The blast by YAHOO is mighty. There couldn’t have been a better ad place than the front page of India’s largest circulated English daily, The Times of India.
YAHOO reaches 26 million internet users in India out of a mass of 35 million users it wants to further improve its hold in a rapid emerging market like India.
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