This year at NFL’s biggest game, the Super Bowl, Automakers are joining the fight for the ultimate advertising portfolio. In what is estimated to be a run in millions of dollars for advertising times in mere seconds, GM is surprisingly returning into the fight after a gap of two years in which manufacturers like Hyundai and Kia have successfully taken advantage of its absence. GM has famously spent around $80.5 Million on advertising at the Super Bowl over 15 times but decided to step aside during the past two years. Now, in what could be expected as a $2.8-3Million deal for a slot of around 30 seconds, GM is in the race for maximum publicity with Hyundai, Kia and Audi as last confirmed. However, it is not yet known as how many brands of the four existing brands under its umbrella, Chevrolet, GMC, Cadillac and Buick, shall be up on the advertisements. Competition is tough though with Hyundai already planning 3 slots this time, trumping the last year’s record of two. Now it’s up to the air time at Super Bowl 2011 to see how GM is going to make a presence.
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