Facebook is synonymous with social networking. Not for Russians though. “What is Facebook? Seems like some kind of a book where you stick faces of people”, they say when you mention Facebook to them. At a time when the popularity of Facebook is at sky heights, this looks strange enough.
In Russia, a social network called Vkontakte leads Facebook to be the largest networking service in Russia. And as the reactions of the Russians on hearing the name of Facebook would have told you, this lead is not slim by any measures. It runs comfortably into millions. How can Facebook cut down this sizeable lead, if not surpass it?
The best solution, and which is being seriously being worked upon by Facebook in Russia is to promote its text only website- Facebook Zero. And that too without a rouble in cost. Also, Facebook can also target users through mobile networks and this undoubtedly can be a win-win situation, both for Facebook and mobile phone operators alike.
Let’s sincerely hope that Facebook makes inroads into the Russian market. “How is Facebook?” rather than “What is Facebook?” can be a good start.
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