Amitabh Bachchan, the super star with the golden touch has now been roped in to endorse the sports channel ESPN for the upcoming T20 Champions League Tournament being held in Sri Lanka in September.
The multi-talented actor is known to be a crowd puller and hence highly sought after by advertising firms for endorsing products. The actor has in past endorsed several products including pens, cars, clothing, electronics, cosmetics and several health products. The star who has been a household name for decades now is often the first choice for public awareness campaigns like polio and AIDS .
This is the first time the actor will be promoting a sporting event. The 67 year old was very pleased after completing the promotional shoot for the same and wrote on his blog “Thankfully it has all gone off well and I have just completed the dub for what we shot in the morning. But the rush and the speed with which it all had to be done was some kind of a marvel,”
ESPN must have spent a hefty sum to rope in The Big B himself for promoting the T20 series, but for a nation which is so crazy over cricket, we guess ESPN would have anyways got their viewers for the cricket series, irrespective of Big B. Maybe the promo will make the role of the super star more clear in it, so hers’ looking forward to another of Amitabh Bachchan’s advertisement.
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